At Countryside Properties we have been taking appropriate action to mitigate, as far as is possible, the adverse effects of the significant downturn in the housing and property markets. We are now leaner and fitter. We are also refining our business model and making appropriate changes, as well as exploring a number of new business opportunities, to ensure we are well-placed to add value in the future.
Indeed, we believe the Group has a significant medium and long-term upside due to:
- its highly skilled and experienced management team
- its core skills which enables it to deliver every aspect of development
- its ability to change, adapt and add value
- its substantial quality land stocks that underpin long-term growth
- it being well placed to meet Government planning policy and regulatory requirements
- underlying demand for new homes being set to outstrip supply for many years to come.
We recognise that high quality design and place making adds value and desirability to new homes and commercial property whatever the economic situation. Therefore our business strategy seeks to maintain the Group’s reputation for producing high quality products. We encourage teamwork throughout the Group and an enjoyable approach to work, whilst retaining our culture for being straightforward and trustworthy. We continue to be committed to Investors in People.
We remain committed to sustainable development specifically in relation to continued understanding of new and emerging policies, legislation and reporting standards, and the systematic application of sustainability issues in the Group’s practices and risk management procedures. We believe this approach increases operational cost-efficiency.
However, notwithstanding the recession, developers will continue to be confronted with increasing costs arising from the escalating demands of the planning system, a growing number of codes and building regulations. The costs of all that new development is expected to cover are substantial and it would be most unfortunate if escalating demands on land values ultimately led to fewer projects being economically viable, and thereby reducing housing outputs further. There has to be a balance in deciding upon the various demands as it may not be possible to satisfy everyone’s hopes and expectations.
Summary
Whilst the downturn period is highly challenging we are looking forward with confidence to the future. The planning and the sustainability agendas are highly demanding, but we have the core skills and experienced management team to ensure we make the most of the significant opportunities that lie ahead.
For further information visit our Environmental, Social and Ethical (ESE) Report 2008
Information correct as at 11/01/2010
"We chose Countryside Properties as our development partner for the first phase of Ebbsfleet Valley at Springhead Park because they understand how good design and place making adds value. Countryside has exceptional skills and experience and is a very good partner to work with."
Mike Hussey, former Managing Director, London Portfolio, Land Securities.
