Land Enhancement

High quality design is a cornerstone of our approach and with the Government increasingly moving towards promoting good quality design, it is fundamental in achieving planning consents. Indeed, when considering development opportunities an ‘added value’ approach is key and assists us in securing planning permissions in today's demanding development environment.

We add value to land by creating attractive homes, workplaces and environments, and by delivering truly sustainable solutions. Our master plans are designed to improve people’s quality of life by regenerating previously run-down areas, and creating new communities, with a sense of place and identity.

Creating Added Value

We believe our responsible approach to development creates added value in three fundamental ways:

• We have extensive experience in investing in the design, public realm and management of development projects in an integrated, cohesive way that creates a premium over local values.
• Our sustainable approach to development supports us in obtaining planning consents, particularly in sensitive situations.
• Our reputation and good working relationships with local authorities and public agencies means that landowners and their advisers often prefer us when choosing their development partner.

Countryside Properties has a reputation for integrity and straightforwardness which underlies everything we do. We work with our partners to capture the full value of land in the long-term. We also have a strong track record of creating value in areas that are considered by others to be marginal.

• Much of the land in the Group’s control is located in the Government’s designated growth areas of the Thames Gateway, the M11 Corridor and the Northern Way.
• Last year 93% (2006: 95%) of our residential output was on brownfield and recycled urban land, well above the Government’s target of 60% by 2008.
• We are provisionally claiming £2.278 million tax relief for the remediation of contaminated land during financial year 2005/6 (2004/5 £1.727 million).

Cliveden Village, Taplow